Cabinetry and millwork
Retailers, wholesalers and custom shops competing on lead time, material and finish rather than price alone.
I optimize for two kinds of search at once.
Google's organic results and the answers AI tools generate. Most SEO work still targets only the first. I plan, write and build every page to earn both.
~90%
of the queries I rank for also appear in Google AI Overviews
0 to 21
Domain Authority on a new site, inside four months
30+
businesses served across freelance, agency and in-house work
One page has to win two different results
A ranking used to be the finish line. Now the same question gets answered twice, once in the blue links and once in an AI summary that may never send a click. A page built only for the first result loses the second quietly.
Organic result
example.com › services › solar-panel-installation
Solar Panel Installation, Surveyed and Fitted
AI Overview
A residential solar system typically reaches payback in 7 to 10 years, depending on roof orientation, local electricity rates and available incentives.
example.comSame page. Structured so a crawler can rank it and a language model can quote it.
What I do
Holistic SEO, which means these are not separate engagements. Technical health, semantic content, authority and AI visibility only work when they move together.
Technical SEO
Site audits, crawlability and indexation, architecture, internal linking, schema markup and page speed.
Read moreSemantic SEO
Topical maps, entity optimization and content networks that build authority around a subject rather than a keyword.
Read moreOn-page and structure
Keyword research and mapping, search intent, service pages, location pages and metadata that match how buyers search.
Read moreContent strategy
Editorial calendars, blog content, web copy, and audits of what you already published but never ranked.
Read moreAuthority and digital PR
Editorial links earned through research worth citing, plus selective outreach. No directory submissions.
Read moreAI search visibility
Structuring content so AI Overviews, AI Mode and language models quote it as a source, not merely index it.
Read moreWho I work with
Service businesses and specialist trades, where a handful of searches decide the quarter. I learn an industry before I write a word in it, so this list is where I have depth rather than where I am limited.
Dental and clinics
Practices where local visibility and a single treatment page carry most of the new patient volume.
Architecture and construction
Firms with long consideration cycles, where content has to answer questions months before anyone enquires.
Home services and trades
Contractors and installers who live or die on local search and the quality of a few service pages.
Professional services
Advisory and B2B firms whose expertise is real but invisible to search because nobody wrote it down.
Specialist wholesale and retail
Businesses with deep product knowledge and a catalogue that search engines currently cannot understand.
A ranking is not the finish line. The work is being the answer, in the blue links and in the box above them.
How the work actually runs
Every industry searches differently, so nothing starts with tactics. It starts with learning how your buyers look for what you sell.
01
Study the brand and the market
I read your brand guide, or write one if none exists. Then I map who ranks today, what they cover and where the gaps sit.
02
Find the queries that carry money
Keyword research filtered by intent and commercial value, not volume. Most traffic is worth nothing. A small set of queries is worth everything.
03
Rebuild the structure around them
Pages and site architecture reorganized so each money page has a clear job and a clear path to it.
04
Fix the technical foundation
Crawlability, indexation, internal linking, schema and speed, so the content you publish next is able to rank at all.
05
Out-rank the pages already ranking
A repeatable method for taking apart a competitor's ranking page and publishing something that deserves the position more.
06
Build authority with work worth citing
Research-led content that earns editorial links on its own, supported by digital PR and local SEO where it applies. Then it compounds, with consistency.
I came to SEO from the selling side
Most SEO consultants start in marketing. I started with stock to move, listings to write and ad budget on the line, which is why I read a ranking as revenue rather than as a position.
2018
A blog, and the habit of learning by writing. Research turned into plain language, alongside film and news, purely because explaining something is the fastest way to understand it. An engineering background sits underneath all of it. Taking a system apart, forming a hypothesis and testing what actually moves the result is the same instinct search rewards, and it is why the technical side of SEO came quickly.
2022
Selling online, and the first clients. An Etsy store for the US market and an Amazon UK store, covering listings, sourcing and PPC. Running ads taught me what paid traffic costs. Freelance writing started the same year, for clients in dental, nutrition, cabinetry and the trades.
2024
Agency work in the US. Content writer, then SEO content specialist after four months, running on-page, off-page, technical and local SEO across a roster of service-business clients.
2025
Leading SEO in-house. Full ownership of a holistic program across two brands, from technical audits to topical maps to link building, with AI search visibility built into the plan rather than bolted on afterwards.
Writing
Where I work through what I am testing. The research that earns links is the same research that ends up quoted in AI answers.
The first pieces are being written. Check back shortly, or reach me directly in the meantime.
Questions people ask first
The honest answers, including the ones that cost me work.
How long before I see results?
On an established site with a technical foundation already in place, movement on existing pages usually shows within two to three months. A new site building authority from nothing takes longer, and the Domain Authority 0 to 21 result took four months of consistent work. Anyone quoting you a faster timeline without seeing your site is guessing.
Do you guarantee rankings?
No, and I would not trust anyone who does. Nobody controls Google's results. What I can commit to is the work itself: the audit, the structure, the content, the links, and a clear account of what moved and what did not. If the strategy is not working, you will hear it from me first.
What does AI search visibility actually mean?
When someone asks a question, Google increasingly answers it directly in an AI Overview, and tools like ChatGPT answer it without showing links at all. Both pull from sources they consider trustworthy on that subject. The work is structuring your content so it is one of those sources, which means clear entities, direct answers and genuine topical depth rather than keyword density.
Do you only work in the industries listed above?
No. Those are the industries where I already have depth, which shortens the research phase. For anything else I study the market first: how buyers search, what they need to know and who already ranks. The method does not change, only the learning curve at the start.
How does an engagement start?
With a conversation and a look at your site. I will tell you what I see, whether SEO is the right investment for your situation, and roughly what the work would involve. If it is not the right time or the right channel for you, I will say so, because a project that cannot succeed helps neither of us.
Tell me what you are trying to rank for
I cannot promise a position, and anyone who does is guessing. What I can tell you, after looking at your site and your competitors, is whether the work is worth doing and what it would take.
Or write to me directly
yavuz@myavuzsaka.com